Barbie
Extra Car
My Role: Packaging Design
Team: Michael Sawina (Designer) , Sarah Pata (Designer) Steve Fireman (Engineer), Eleanor Oliver (Copy Writer)
Objective
Create an Extra Car packaging design that highlights the product and includes the Extra line look branding.
Moodboard
This is an initial Barbie Extra moodboard created to define the branding and line look direction.
Product Video
This is a promotional video of the Barbie Extra car product with all of its special features highlighted.
Final Packaging
This is the final Extra Car package. There is a rainbow cloud theme used throughout the package to highlight the wing doors use on the car. The back panel showcases the special features within the product.
