AG Jeans E-Commerce Website, Promotional mailers and Lookbook Design

My Role: UI Designer

Objective
Create UI assets for the AG Jeans Website, which highlight AG Jeans as a modern and premium fashion brand. Incorporate the AG Jeans campaigns within the website design. Make sure consumers understand that AG Jeans sells premium men’s / women’s jeans and knits. Provide consumers an easy to use shopping experience that allows them to buy products quickly and checkout without a hassle.

Solution
My focus while designing the UI assets for the AG Jeans website was to keep the graphics simple, on trend and sophisticated. I used a neutral color palette with pops of color to evoke sophistication. I choose a modern sans serif typeface that complemented the simple understated design of the website. I selected campaign images that told a story of luxury through the upscale settings used in the photographs. I made sure the clothing was well photographed and could be viewed from all angles within the website.