Barbie
Fashionistas
My Role: Packaging Design, Graphic Design, Concept Development, Art Direction
Team: Michael Sawina (Designer) , Steve Fireman (Engineer), Eleanor Oliver (Copy Writer)
Objective
Develop a packaging design that is innovative, reusable and and on trend.
Solution This line of dolls is packaged in a bag decorated in trendy abstract patterns. After the dolls are taken out of the package by the consumer the bag can be reused for storage. On the front of package are large characters illustrations that give personality to the dolls in the package.
Character Sketchs
These are trade dress character illustrations used on the front of package.
Video Commercial
This is a video commercial used to sell the Fashionistas dolls line. It showcases the doll packaging and highlights how the bag is reusable.