Barbie
Hello Kitty Barbie
My Role: Packaging Design, Graphic Design, Concept Development, Art Direction
Team: Michael Sawina (Designer) , Kambiz Betaharon (Engineer), Robert Best (Doll Designer), Eleanor Oliver (Copy Writer)
Objective
Develop a premium packaging design that celebrates the partnership between Hello Kitty and Barbie.
Design Concepts
These are 3 different packaging concepts that I developed and presented to Barbie and Hello Kitty stakeholders. Concept C was the favorite that moved forward into production.
3D Bow
This is the 3D plastic carved bow design that was placed on the packaging sleeve.
Final Packaging Design
The packaging sleeve has a 3D bow and the Hello Kitty logo is embossed. The insert has an illustration with a bow theme. Some of the bows are laser cut and extruded out to create a 3D effect. The packaging celebrates both the Hello Kitty and Barbie brand coming together.