Barbie
Elvis Presley Barbie
My Role: Packaging Design, Graphic Design, Concept Development, Art Direction
Team: Michael Sawina (Designer) , Kambiz Betaharon (Engineer), Linda Kyaw (Doll Designer), Eleanor Oliver (Copy Writer)
Objective
Create an innovative and visually appealing packaging design that showcases the Elvis Presley doll effectively.
Brainstorm
This is a miro board of the Elvis Presley packaging design brainstorm which included myself and other barbie design team members.
Packaging Concepts
These are 2 Elvis Presley packaging concepts that I pitched to stakeholders. Both design options have a premium feel with storytelling elements that showcases the doll performing on a stage just like Elvis did. Option 1 was the chosen concept that went into production.
3D E Base
These are images of the plastic 3D E base renderings and samples used to test packaging concept 1.
Final Packaging Design
This is a final packaging design sample which went into production.
